PRO FORMA

Precis

My narrative is about dementia and the symptoms, it is an awareness campaign to help family and carers of dementia sufferers to stop and help with the symptoms of the disease. It will start off with the letter D be followed by each letter of the word dementia which will be representing a symptoms or behaviours. Each letter has a symptom related to dementia the narrator which is myself reveals tips and knowledge on each  symptom so that families will feel at ease if one of their relatives have dementia.

Rationale

This body of work is about dementia, this disease will affect 850,000 people by the end of 2015 it is very hot topic at this moment in time as there is a lot of reports in the media on funding and research so there is a lot of information out there to use to my advantage to create my narrative.

I wanted to create an awareness campaign to show and inform the carers on the disease. But I don’t want it to be a sad and dark campaign because if this is for real life brief for the television or YouTube a dark and sad campaign wouldn’t help the carers it could make them feel worse about the future of dementia suffer and not reassured.

The campaign will show the symptoms of the illness but will be delivered in an upbeat friendly way by myself as the narrator. Each Letter and symptoms are short and concise pieces of information that are enough knowledge for the audience to gain valuable tips and information from but are not too long that they forget vital information that could benefit them. The key part of my campaign is to make sure even though the information is concise it is clearly spoken. Therefore the dialogue needs to be spoken slowly as if the information is spoken too fast the information will not be delivered correctly.

After each letter is in the font of Helvetica ultra-light this font shows the word clearly but is not too harsh as other fonts which could take way from the overall look. Each letter relieved I wanted figures to show how many people in the uk had dementia at the start of this narrative project but the statistics are quite daunting so could do the opposite of what my campaign is supposed to do which is inform people about this disease but in a happier more light hearted way so that dementia is not seen as an devastating disease that takes people’s loved ones away. Obviously the disease will not be any less destressing with my campaign, but having the right information delivered in an approachable friendly way will surely help carers and families of dementia sufferers as they will be prepared for what is to come.

Along with the text and voice over there is images that are visual aids that relate to the letter or the information being narrated by myself, Some letters have a few images that relate to what is been said and some only have one image as I didn’t want pointless images in the campaign if they didn’t show anything extra that wasn’t already there. The visual aids don’t all have a direct link to the information being given but visually show the word for example nurturing is a plant being watered this is anything to dementia directly but visually to show nurturing it works as one nurtures a plant like a carer would nurture a dementia sufferer. The fades in my campaign are about 3 seconds long this because they slowly fade into the next image representing the dementia sufferers mind slowly fading away. This is not obvious to anyone who is watching it but I include this technique to relate to the subject matter any other transition wouldn’t have been appropriate.

The choice of where my campaign would be seen has been tricky for me to think about I have been wondering where it should be shown. The television would give me a greater audience to show my campaign to so there is a better chance that my campaign will help carers and families of dementia sufferers. But I don’t think my campaign would look right on television as I think it doesn’t have the right look for a big television advert as it hasn’t got the typical advert style as I don’t have any moving images in the campaign whereas majority of adverts are moving images. Therefore I think you tube is the place I want my campaign to be seen because I would want it linked to the Alzheimer’s Society website to help carers  and families feel more at ease when someone they loved has been diagnosed. Also this website will have the right audience for my campaign whereas the television is a much wider audience.

Overview

What support do you require?

Equipment considerations –tripod, lighting will need to be warm and friendly set with in a regular home so that the audience can relate to the images been shown.

Travel/transport considerations??

Budget low using my home or studio to create the scene

Objectives

·        To create an awareness campaign on dementia

·        To  make sure my personal emotions don’t get in the way of the piece

·        Add a touch of humour to lighten the mood

·        Clear and concise points spoken clearly and slowly 

·        Clear text that is not harsh but inviting

My image is aimed at adults as the scene would be more relatable to that audience then a younger audience. However this is an awareness campaign so anyone could see it as I would want to be shown on you tube as I think it would fit in well on YouTube that could be linked to the Alzheimer’s society website for advice for carers 

Synopsis

1.      Each letter of the word of the disease is linked to a symptom or side effect it would look like this

D is for debilitating

E is for eating

M is for memory

E is for exercise

N is for nurturing

T is for tiredness

I is for illness

A is for agitated

2.      With each letter advice about each symptom for example E is for eating dementia sufferer have a problem with eating sometimes they can’t be bothered to eat or they overeat. Some tips is to make food more inviting. As well as information there is images to show visually what is going on.

3.       After each letter is relieved the full word will appear with a faded image of lots of old photos as dementia sufferers can remember the distance more clearly than the recent past. Also it ties into my strap line of my campaign “remembering the person for who they were and not who they have become.”

BIBLIOGRAPHY 
          
         MY BLOG LINK : http://areasofphotopractice.blogspot.co.uk/

• https://sites.google.com/site/bookmarkedbypmosborne/writing-information/plot-lines
• www.slideshare.net
• www.queerculturalcenter.org/Pages/Weingberg.htm
• www.phaidon.com/agenda/.../gregory-crewdson-laid-bare-in-new-film/
• www.tomhunter.org/info/
• www.tate.org.uk/art/artworks/millais-ophelia-n01506
• https://www.alzheimers.org.uk/statistics
• http://www.alzheimers.org.uk/site/scripts/documents
• pixgood.com
• http://www.jonathanstead.com/fragilemind.html
• http://www.uptodate.com/contents/dementia-including-alzheimer-disease-beyond-the-basics?source=outline_link&view=text&anchor=H30#H30
• http://www.mirror.co.uk/news/uk-news/most-and-least-attractive-accents-6270249
• https://www.youtube.com/watch?v=fAAeWBRztbc
• https://www.youtube.com/watch?v=rUtzIcfyDuY

DEMENTIA FINAL VIDEO

This is my final awareness campaign Overall my final video awareness campaign is a success. I feel that delivers everything I think an awareness campaign should. It has clear and concise information telling the audience what each symptom is and what the effect on the dementia sufferers each symptom has but in an informative but bubbly manner to not scare away the audience and worry them about what the future holds. The strap line “remembering the person for who they were and not who they have become.” is the last words spoken to stick in people’s mind and make them feel at ease and not worried. The last image is website details for the Alzheimer’s society as I would ultimately like this campaign video linked to this organisation as it is leading dementia charity in the UK possibly during dementia awareness in May. If I could change anything I would maybe have a different voice possibly a southern Irish voice as this is voted the most liked voice in the UK according to YOUGOV. Due to time constraints this wasn't possible. Also i would change the front image that you tube choose for me as it doesn't necessarily relate to Dementia.  

Dementia video Revised

Changes to be made to my video 


one of the changes i could do is to change the voice i need to find out what voice people would want to listen to.

It's bad news for Brummies after the Birmingham accent was voted the least attractive in the British Isles - while southern Irish tones are seen as the most appealing.

The Welsh accent comes third in the list, below Received Pronunciation (or BBC English).

YouGov asked British adults to say whether they think each of the 12 "main accents" of the British Isles are attractive or unattractive.

Southern Irish, Welsh and the Yorkshire accents all did well, but Brummie, Scouse and Mancunian did badly.

This YouGov report says a southern Irish voice is the most liked accent i don't if I can find a southern Irish voice for this video in these time constraints. 

After looking at this i recorded my voice my mum's voice and my grandmas voice and my tutor felt my voice was good enough so i have to make sure i practice my pronunciation and speed of delivery.

dementia video feedback

Dementia video feedback

After my first video was posted on here and on you tube i have received feedback from Lawrence and peers on how to improve it :

• DIALOGUE
• AUDIO QUALITY 
• IMAGES 
• SONG AT THE END 
• THE FONT
• THE FADING BETWEEN EACH SECTION 
• FACTS TOO HARSH 
• CHANGE THE N OF DEMENTIA FROM NURSING TO NURTURING 

  DIALOGUE - the dialogue is not clear and not entirely related to the individual letter. Also the dialogue was a bit depressing and not what i wanted which is to be happy and informative.

AUDIO QUALITY -the quality of the sound is not very crisp ans sharp it had background noise and clicks which are the start of the recording.

IMAGES- the images are rushed the quality is not up to standard also the last image showing agitated is complete different to the other so it doesn't appear cohesive.They don't all fit the frame , some are on too long and don't really say anything. also some images like the illness one where there is lots of pills on table appears depressing.

SONG AT THE END - the end song by Nickel back called Photograph even though it fits it is too harsh for the piece as it suddenly comes in at the end and doesn't really fit the target market which is the older generation.

THE FONT -times new Roman is a font that looks too harsh and stands out too much on the page also the letter on its own looks amateurish so the full word should be displayed 

THE FADING- the fading is too quick it should be slower to represent the mind of a dementia sufferer fading.

FACTS- the facts at the end are too harsh and come across as daunting and scary as they are statistics that also come across as cold. 

N LETTER - the N for nursing makes the audience feel bad and worried for the future as the dialogue states that one will have to become a nurse which could really worry carers watching this campaign

dementia video

this is my first video for my project is about dementia but it is light hearted and informative which i like. the flow of the video works as the dissolve transitions work because they are not too harsh and take the effect away from the video but they create a nice flow between each still image. the only thing i think that needs improving is the audio there is background noise and it does sound shaky. also i need a confident speech as sometimes i hesitate taking the overall effect away from the end product. the nickel back song at the end i feel works but i am worried it isn't age appropriate 

Questions for next video 

•  Do i need an older song ? 

• Do i need a need an older voice?

• Do i need new images? 

My Narrative Revised

Jonathan Stead 

   





n 2008 Jonathan Stead's Grandmother was diagnosed with dementia and having lost her husband and increasingly unable to care for herself this project explores the last few months of her life. These unique singular glass plates serve as a physical lasting reminder of the last few months of her life. The flaws on each of the plates reflect the'errors' and flaws present in her mind as the disease took over. the effect of the glass plates also to me looks like old photos that his grandmother would have that what i saw when I first saw these image before i knew about the glass plate technique.

from the feedback session the idea of dementia narrative presents dark side to my piece of work which could be a problem as an awareness campaign it should have a happier note to the piece but i don't want the piece to be a joke i still want it to be informative and have a serious element lesson.

                 

       

         

The images above in the film are very yellow and warm lighting which does wash out other colours in the shot. the positioning of the camera as well doesn't show that the food is getting easier it eat as the disease progresses so the idea of the narrative is not clear enough for the audience to see and realise what the sequence is about.The only give away is the voice over and interview otherwise it isn't clear.

my initial idea of showing the stages of dementia through eating food doesn't work as without an explanation or interview the audience would not know what is going on. 

I want to do a awareness campaign informing carer givers of dementia suffers to stop and help with the symptoms of the disease. It will start of with a charade style one word, 3 syllables and 8 letters. Then each letter of the word dementia will be shown representing a symptom. After each letter is relieved the voice over will reveal statistics about dementia and explain to carers that making memories now will help in the future to save more of the person they once knew.