PRO FORMA

Precis

My narrative is about dementia and the symptoms, it is an awareness campaign to help family and carers of dementia sufferers to stop and help with the symptoms of the disease. It will start off with the letter D be followed by each letter of the word dementia which will be representing a symptoms or behaviours. Each letter has a symptom related to dementia the narrator which is myself reveals tips and knowledge on each  symptom so that families will feel at ease if one of their relatives have dementia.

Rationale

This body of work is about dementia, this disease will affect 850,000 people by the end of 2015 it is very hot topic at this moment in time as there is a lot of reports in the media on funding and research so there is a lot of information out there to use to my advantage to create my narrative.

I wanted to create an awareness campaign to show and inform the carers on the disease. But I don’t want it to be a sad and dark campaign because if this is for real life brief for the television or YouTube a dark and sad campaign wouldn’t help the carers it could make them feel worse about the future of dementia suffer and not reassured.

The campaign will show the symptoms of the illness but will be delivered in an upbeat friendly way by myself as the narrator. Each Letter and symptoms are short and concise pieces of information that are enough knowledge for the audience to gain valuable tips and information from but are not too long that they forget vital information that could benefit them. The key part of my campaign is to make sure even though the information is concise it is clearly spoken. Therefore the dialogue needs to be spoken slowly as if the information is spoken too fast the information will not be delivered correctly.

After each letter is in the font of Helvetica ultra-light this font shows the word clearly but is not too harsh as other fonts which could take way from the overall look. Each letter relieved I wanted figures to show how many people in the uk had dementia at the start of this narrative project but the statistics are quite daunting so could do the opposite of what my campaign is supposed to do which is inform people about this disease but in a happier more light hearted way so that dementia is not seen as an devastating disease that takes people’s loved ones away. Obviously the disease will not be any less destressing with my campaign, but having the right information delivered in an approachable friendly way will surely help carers and families of dementia sufferers as they will be prepared for what is to come.

Along with the text and voice over there is images that are visual aids that relate to the letter or the information being narrated by myself, Some letters have a few images that relate to what is been said and some only have one image as I didn’t want pointless images in the campaign if they didn’t show anything extra that wasn’t already there. The visual aids don’t all have a direct link to the information being given but visually show the word for example nurturing is a plant being watered this is anything to dementia directly but visually to show nurturing it works as one nurtures a plant like a carer would nurture a dementia sufferer. The fades in my campaign are about 3 seconds long this because they slowly fade into the next image representing the dementia sufferers mind slowly fading away. This is not obvious to anyone who is watching it but I include this technique to relate to the subject matter any other transition wouldn’t have been appropriate.

The choice of where my campaign would be seen has been tricky for me to think about I have been wondering where it should be shown. The television would give me a greater audience to show my campaign to so there is a better chance that my campaign will help carers and families of dementia sufferers. But I don’t think my campaign would look right on television as I think it doesn’t have the right look for a big television advert as it hasn’t got the typical advert style as I don’t have any moving images in the campaign whereas majority of adverts are moving images. Therefore I think you tube is the place I want my campaign to be seen because I would want it linked to the Alzheimer’s Society website to help carers  and families feel more at ease when someone they loved has been diagnosed. Also this website will have the right audience for my campaign whereas the television is a much wider audience.

Overview

What support do you require?

Equipment considerations –tripod, lighting will need to be warm and friendly set with in a regular home so that the audience can relate to the images been shown.

Travel/transport considerations??

Budget low using my home or studio to create the scene

Objectives

·        To create an awareness campaign on dementia

·        To  make sure my personal emotions don’t get in the way of the piece

·        Add a touch of humour to lighten the mood

·        Clear and concise points spoken clearly and slowly 

·        Clear text that is not harsh but inviting

My image is aimed at adults as the scene would be more relatable to that audience then a younger audience. However this is an awareness campaign so anyone could see it as I would want to be shown on you tube as I think it would fit in well on YouTube that could be linked to the Alzheimer’s society website for advice for carers 

Synopsis

1.      Each letter of the word of the disease is linked to a symptom or side effect it would look like this

D is for debilitating

E is for eating

M is for memory

E is for exercise

N is for nurturing

T is for tiredness

I is for illness

A is for agitated

2.      With each letter advice about each symptom for example E is for eating dementia sufferer have a problem with eating sometimes they can’t be bothered to eat or they overeat. Some tips is to make food more inviting. As well as information there is images to show visually what is going on.

3.       After each letter is relieved the full word will appear with a faded image of lots of old photos as dementia sufferers can remember the distance more clearly than the recent past. Also it ties into my strap line of my campaign “remembering the person for who they were and not who they have become.”